AMAZON KINDLE PAPERWHITE

206 Inc. asked us to design, engineer and fabricate a custom consumer experience to launch the new Amazon Kindle Paperwhite.

Our team responded with a unique and compelling design for a series of semi-private reading pods, free-standing kiosks, and surrounding architecture. We integrated emerging technologies such as consumer-activated electrified opacity window film and custom dimmable LED lights.

Thousands of visitors at activations from coast-to-coast were guided through the experience by interfacing with a custom touchscreen that highlighted the Paperwhite’s new features and further demonstrated the Kindle’s best-in-class experience.