BRIDGESTONE AT SUPER BOWL XLIX

MarketingWerks reached out to us to assist with the design, engineering, fabrication, and deployment of a 50’ x 60’ consumer engagement experience for Bridgestone at Super Bowl XLIX.

Our team designed a dye-sub fabric structure with three consumer experiences: a football toss with moving target, an obstacle course, and a field goal game. All atop a custom branded AstroTurf field.

The exhibit was initially set up in the Super Bowl Experience Center in Glendale, AZ, and hosted tens of thousands of consumers in the week leading up to the big game. With minor changes each year, the program has now visited Super Bowls in 3 different cities.