UNIQLO POP-UP
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We partnered with Neverstop and storied NY architects HNKW to build a series of six pop-up stores as a primary launch platform for UNIQLO’s US debut.
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Our engineers and fabricators translated the design vision into a functional reality. We chose structural yet lightweight aluminum and clad it entirely in Plexiglas plate lit from within by high-intensity LED lighting. Each store was equipped with a cash register, air conditioning and had to be both weatherproof and secured each night.
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The stores made their debut at the opening of the new High Line Park in NYC, providing the impactful introduction Uniqlo hoped for.