SEATTLE SEAHAWKS THROWBACK EXPERIENCE

The Seattle Seahawks chose us to design, build and install a pop-up retail experience within the Lumen Field Pro Shop to coincide with the much-anticipated launch of their new line of 90's Throwback jerseys and apparel.

We drew upon the iconic landmarks, the vibe of the city and 90's popular culture in crafting physical elements like the wall of retro TV's and the replica VHS nesting tables. We designed a graphic identity that pays homage to the historic Kingdome and edited video content provided by the team and King 5 to transport customers directly back to that formative era in Seahawks history.

This one-of-a-kind retail space invites visitors to take a nostalgic journey through their most cherished Seattle football memories. After months of creative collaboration and one single night of installation, the Pro Shop doors opened to a line of fans eager to take it all in and take home a piece of yesterday and today.